Our Services

Strategic Sourcing & Cost Optimisation

We help the new generation of buyers achieve cheaper, better, and faster value sourcing by redesigning the purchasing process. In categories like seafood, purchase price and in-store handling costs are major cost drivers. With over two decades of experience in negotiation, pricing and sourcing, we support buyers in staying competitive through deep product knowledge, market insight and strong commercial expertise.

Supplier Partnerships & Quality Assurance

Market Expansion for Food Brands

Our sourcing model is built on partnership-based, strategic cooperation with a carefully selected and continuously monitored list of suppliers. We invest in identifying and maintaining the right producer relationships. This supplier-driven approach ensures consistent quality across key categories including frozen seafood, vegetables, berries, pre-fried potato products (including French fries), and breaded items.

We work with companies that have strong brands and support them in finding new markets for their products. Current and past engagements include a leading Belgian frozen potato producer expanding into Pacific markets and India, a major US–China joint venture entering Malaysia and the UAE, and a major Indian consumer-goods multinational looking for opportunities in the Far East.

Our Background

With over four decades of managerial experience in the frozen food industry, we bring a deep, practical understanding of production processes, raw materials, markets and value chains. Our background includes an agricultural foundation, strengthened by long-term corporate experience, giving us the expertise to identify the right suppliers and deliver consistent value to our buyers.

We support businesses in sourcing high-quality seafood and frozen food products through trusted relationships built over many years in key producing regions.